Leif Berg
User Experience Research, Human-Computer Interaction, and Service Design

Experience

Senior User Experience Researcher

CrowdStrike, 2022-Present
  • Leading research strategy for Falcon Fusion product group.
  • Collaborating with cross functional teams made up of designers, writers, quality assurance, product managers, and engineers to plan and execute impactful research.
  • Improving targeted participant recruiting efforts using analytics tools.
  • Conducting generative user research to identify feature opportunities, gaps, and inform product strategy.

Principle User Experience Researcher

Sandia National Labs, 2015-2022
  • Planned and executed qualitative and quantitative research across various enterprise and internal products and services. Communicated measurable impact using metrics, analytics, and ROI.
  • Lead corporate initiatives to strengthen UX capability.
  • Established strategy, standards, templates, tools, and processes to enable UX democratization.
  • Championed effort to create usability testing and collaborative design spaces.
  • Teaching UX training courses enabling 100+ staff to apply UX to their products.
  • Mentored students and junior researchers.
  • Launched Community of Practice to engage staff and leadership in UX topics and discussions.
  • Transformed how 80+ IT services are discovered and requested by partnering with dozens of organizations to conceptualize, prototype, and implement an IT service catalog emphasizing service design practices.
  • Exploring and evaluating UX feedback methods to inform corporate UX benchmarking strategy.
  • Influencing how the health of IT products and services are communicated to management and leadership.

Graduate Research Assistant

Iowa State University, 2011-2015
  • Leveraged virtual reality technologies to discover new design processes.
  • Investigated synergy between different design methodologies.
  • Conducted on-site contextual inquiry with numerous industries to understand pervasiveness of virtual reality technologies and it's role in design decision making.

Microsoft Design Research Intern

Microsoft Corporation, Summer 2013
  • Impacted design thinking of designers, researchers, and program managers surrounding core user experiences in Windows 8.
  • Investigated how Windows 8.1 updates would be received by varying groups of end-users through the design and execution of lab studies.

HCI Research Intern

Biomedical Informatics Research Center, Summer 2012
  • Strengthened designers' and product managers' understanding of how medical professionals utilize electronic health record systems.
  • Conducted usability studies, interviews, and focus groups with physicians to identify UX issues in an EHR prototype.

Graduate Teaching Assistant

Iowa State University, 2013-2014
  • Advised students on the design and implementation of course projects.
  • Described and communicated course concepts using relatable contexts in lectures.
  • Designed software tutorials to to encourage students to explore virtual reality application development.

IT Consultant

Stream Consulting, 2009-2010
  • Provided remote and onsite technical support to small business clients.
  • Communicated with clients to repair and maintain computer-networking systems.

Undergraduate Teaching Assistant

St. Olaf College, 2007-2009
  • Assisted faculty of the St. Olaf Norwegian Department with grading of tests and homework.
  • Interacted with professors to help develop web-based curriculum.

Assistant Teacher

Migrant Head Start School, Summers 2005-2008
  • Prepared and administered group learning activities. Aided teacher in executing lesson plans.
  • Provided guidance on on-site hardware and software.
  • Facilitated open communication among families, children, and school staff.